Kroon’s started off as a hobby in a back yard in Pretoria in 1976 in an effort to earn pocket money. It started off by targeting a very volatile vendor market and a small abattoir was built to lend stability to this market. With the right price, friendly service, hard work and perseverance it blossomed into a lucrative business soon bursting at its seams and in 1986 the first chicken houses and an abattoir was built at Wildebeesthoek in the de Wildt area. The initial stage was the brainchild of Pauline Kroon and in 1986 she was joined by her husband Robert Kroon.

All the building and maintenance operations were in the capable hands of Robert and Pauline continued managing and growing the production, abattoir and marketing of the birds.

In 1995 Jacques Kroon, the eldest son, started in the building and maintenance operation, gradually taking over from his father and he erected the new environmentally controlled houses which boast with the latest technical equipment and technique in chicken rearing. He also keeps the abattoir up to standard to comply with HACCP and HAS approval.

In 1997 the second son Charl Kroon joined the company, first in the financial department and soon into abattoir management, after obtaining his meat inspectors diploma. He is in charge of marketing and has become the operational manager of Kroon’s.

In 2001 Michelle Burger, only daughter, also joined the company and became logistics and despatch manager and in recent times has spent her efforts in abattoir management.

We regard ourselves as extremely blessed that our whole family can build this company and by the Grace of God are in a position to help and assist the community with projects we are involved  in.